Neil Gardner A-Level Media Studies 17-19

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June 18, 2018

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Jay-Z Decoded Homework (Analysis)

Neil Gardner Media Homework 07/09/17 Jay-Z Decoded Homework Jay-Z’s autobiography advertisement campaign is one of the best examples of a globalised cross media project. An example is Jay-Z’s involvement with Bing as it allowed him to spread his fame and get more people aware of who he is and what he does. He done this through the use of a game to advertise his book this got an audience of gamers interested so they found out more about the autobiography and who Jay-Z is. This caused Jay-Z to get a big income of money and Bing to top 10 most searched for 18 weeks. Bing also had an increase of 11.7% in users using their web. He also spread the awareness of the autobiography by using forms of alternative media such as newspapers and social networks as they would get a lot of people interested in what was going on so they would followed the crowd, as we are the global age it was easy for him to do this as well as producing billboards and m...

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