Overview of
the industry
The
popular time for magazines was the early 20th century. This is due
to the publishing of magazines such as Vogue, National Geographic, Vanity Fair
and Good Housekeeping. Vogue and Vanity Fair brought women’s issues to the
forefront of popular culture. In the 30’s aspirational magazines such as Esquire
and Fortune were published. In the 40’s and 50’s widely popular, topical
publications rolled out. Some of these magazines were Sports Illustrated and
Rolling Stone. The 60’s and 70’s gave us magazines about celebrities these
where mainly entertainment focused magazines. In the following decades
magazines began to diversify. The late 90’s and 2000’s brought the digital
revolution this caused steep declines in newspapers. However, the incline of
the internet and magazines began. Across the industry subscriptions began to
decrease. However, the stats prove that magazines aren’t actually dying. About
190 new titles where launched in 2014 and up to 185 in 2013. While some legacy
publishers are struggling to keep readers a lot of magazine companies are
making profit. The table shows that 72% of people in the UK still by print or
digital copies of magazines. That’s 37.7 million people consuming magazine
brands via print or digital forms. This is monthly data so over a year it must
be much greater. Consumers will spend £1.8 billion on magazines at retail or
via subscriptions. The cost for advertising in print-based magazines totals to
a further £750 million. Content marketing agencies contribute a further £1
billion. There are in excess of 2400 consumer magazines.
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