Non-Mainstream Magazines

Name of Magazine:	Little White Lies
Print Outlets;	Digital Outlets;
On their website you can order a physical copy to be delivered to your house. They also sell physical copies in some shops.	They have copies on their website that you can buy and read on the website. They also have social media’s that they advertise the magazine and discuss what’s in the magazine.

This magazine is for those that like movies and reviews about them. They launched it to capture the excitement of talking about good movies with friends. The publishing company publishes this magazine worldwide. It is a bimonthly magazine meaning it is published every two weeks or every two months. The magazine was established in 2005 so it has been around for 13 years which is very good for a magazine that isn’t mainstream. The magazine gets most of its audience in from the use of social medias. Where they talk about the movies and magazines. They do podcasts talking about films as well as a YouTube. They talk about big movies which will attract a big audience as people want to know what movies are good and whether they are worth going to see. It’s a London based magazine.  

Zinio

There are a lot advantages for magazine publishers to use Zinio to digitally distribute their magazines. One of these advantages is that a lot of people now a days use technology to access news and publishing magazines on platforms such as this means more than 10 million people will see them and might be interested in them so will buy them and read them. However, publishing online can be a disadvantage because people don’t use their phone or tablets to read magazines they use them for social media and new but won’t pay for a magazine online. It is also hard to find sometimes because they don’t really advertise their website, so people won’t know about them and won’t buy any. Whereas everyone goes the shop to get food but will end up skimming over the magazines and if one catches their eye they will buy it. Zinio is a very good way for small magazines to get out into the world because we live in the digital age. A lot of newsstands get the spotlight on the likes of Zinio an example of one is Huck. This is good because Huck will also earn money alongside Zinio with the more magazines that they sell. Huck sells 10 of their top magazines on Zinio which adds to this benefit because the more magazines you own, and sell will give you the most money. In addition, they also sell different genres in magazines which will draw in a bigger audience for them. The main reason Huck partnered up with Zinio is because they believe that a mobile or tablet can have the same effect as a magazine or a book. The big issue also sells their magazines on Zinio. There are a lot of advantages with this because it allows them to get publicity and will also help homeless people by giving them publicity. However, this can be bad because it stops homeless people from earning money as they sell the big issue to earn an income and this takes that away from them. Furthermore, digital publishing only takes 2.5% of all publishing and distributing of magazines so this little amount doesn’t actually effect much going on in the world.